We all know how important it is to keep guests happy. When you have satisfied guests, they’re more likely to recommend your property to others and they might even leave you a good review online. We know how helpful that can be when it comes to attracting new clientele. Satisfied guests often equate to repeat bookings, which is another easy way to reduce vacancies.
Speaking of repeat bookings, this is something to keep in mind. Of course, a big part of filling occupancies is attracting new people to your property, but it shouldn’t be your only focus. Don’t neglect previous guests after they’ve checked out.
You know the saying “out of sight, out of mind.” You want to periodically remind your previous guests about your property. This will not only increase the chance that they book with you again, but also that they recommend you to friends or family members who are planning a vacation.
How do you keep your property in previous guests’ minds? There are a few easy ways to do this.
You can create a newsletter to send out periodically (email is the most affordable avenue). The newsletters can update subscribers on your property and local happenings in your neighborhood. You may also want to include a special discount for repeat guests. You don’t want to send something too often, or subscribers may end up ignoring your newsletters. Once a month or every other month is fine. It’s really up to you and what you feel is best for your readers.
Another way to remind previous guests about your property is by sending out holiday cards. Sending out a simple card that says “Season’s greetings from…” is a quick and easy way to remind previous visitors about your property.
You can also reach out to previous guests and let them know you miss them and would love to see them return. Then offer them a discount to come back. When it comes to discounts, don’t forget about referrals. You might be able to increase your bookings by asking guests to refer their loved ones to your property. You could even offer those who they refer a special one-time discount.
There are several ways you can increase bookings. We’d love to help you with this. Please visit our website to learn more about our services and capabilities. We look forward to serving you! https://www.breckenridgevacationrentalmanagement.net/.
